Annie Hu, Candice Kloes, Olivia Villani

Candice Kloes is a lawyer with Borden Ladner Gervais LLP (BLG) and a seasoned practitioner in advertising, consumer protection, and regulatory law. Combining hands-on brand experience with sharp legal insight, she provides strategic, practical guidance that empowers businesses to innovate, strengthen customer relationships, and confidently navigate an evolving regulatory landscape. Olivia Villani is a JD Candidate at Western Law. Over the past two summers, Olivia has worked as a student at Borden Ladner Gervais LLP (BLG) focusing on corporate law. Olivia will be articling at BLG in 2026.

Hot Topics Trust Me, I’m an Influencer: An Overview of Influencer Marketing in Canada

From A-list celebrities to niche online personalities, influencer marketing has revolutionized how brands connect with their audiences, transforming personal recommendations into highly effective sales tools. Yet behind the glitz and viral content lies a complex maze of legal regulations that advertisers must navigate with care.

BY Annie Hu, Candice Kloes, Olivia Villani

a young woman is seated at vanity table holding an open palette of eye shadow and staring into a camera with a ring light around it as she talks about the product